Living Lab Madrid


Madrid is the capital and largest city of Spain and the third largest in Europe (after London and Berlin) with a population of around 3.23 million inhabitants. Its metropolitan area, with about 6 million people, is the third most populous in Europe after Paris and London. The city has a total area of 605.77 km2. Around 8.4 million trips occur on a weekday in the city of Madrid, which accounts up to 3,415 km of highways (938 km correspond to high capacity ones). Despite the high percentage of journeys on foot and by public transport at the city centre (annual demand of more than 1,600 million trips per year), the main challenge is on the commuting side where new ways of providing information and services must be developed accordingly to reduce car use dependency.

Activities in IMOVE :

Mobility in Madrid, as in many other big cities in the world, is a key issue which commonly brings challenges related to air pollution and congestion. In the overall mobility picture the use of public transport is fundamental. In this regard, Madrid region gave a huge step forward in 1985 with the creation of the Regional Transport Authority which brought public transport use to a new era by improving, among others, the infrastructure planning, operational coordination, fare integration and branding.
Nevertheless, mobility demand has increased (and changed) a lot since then. During the last years, Madrid city has become one of the cities in the world with the widest offer of (electric) shared mobility services, including the city e-bikesharing scheme (BiciMAD, with 2,500 pedelecs), five electric car sharing providers with more than 2,300 electric cars, six electric motosharing providers with more than 4,100 e-motorbikes, and more recently, the arrival of e-scootersharing services (with 19 companies and more than 9,000 e-scooters). Ridehailing services have experienced also a sharp growth, with two companies at the moment and more than 8,000 licences.

In 2017, the city approved its new Air Quality Plan, a comprehensive strategy to develop sustainable transport further. The strategy proposes air-cleaning measures under a 30-point plan entitled “Plan A” which includes, among many others, the promotion of shared mobility and “Mobility as a Service”, with the aim to reduce the number of cars in the city, and to promote public transport and active mobility modes, also by introducing new mobility solutions.

EMT Madrid (Empresa Municipal de Transportes de Madrid) is currently working on the development of its own Mobility as a Service application “MaaS Madrid” on behalf of the city of Madrid. In the Madrid Living Lab, EMT aims to provide high quality and updated information on public transport and additional mobility services in the Spanish capital, and therefore moving forward the best seamless service to citizens.